The Power Rangers Movie came and went with little hoopla. It was bad, it wasn't great, it just was. Now that Saban, the owners of the franchise, has partnered with the mega toy company Hasbro, are the Power Rangers due for yet another come back?
Hasbro's CEO Brian Goldner has stated: "As I mentioned, we've now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand".
So it looks like the answer is yes. Despite the box office success of Hasbro's Transformers franchise, their G.I. Joe films have floundered. Can the Power Rangers resurface with Transformers numbers with Hasbro at the helm? Only time, a good story, a better director/ franchise runner will tell for sure. #AFJ4LIFE