AFJ TOY FAIR '17 SPINMASTER!
By Jarrett Kruse
I had no idea what to expect when going into our appointment with Toronto & LA based toy company SPINMASTER. However, with the new AFJ FAMILY section coming our new website, I realized that this was the perfect company for us to check out. The appointment was nothing short of tremendous as SPINMASTER's enthusiastic staff gave AFJ the skinny about their monster hit product that are HATCHIMALS and also impressed the heck out of me with an amazing, almost 1:1 scale remote control BB-8 that is practically sentient. It is easily one of my favorites of the entire show and even does the mannerisms of the now famous STAR WARS droid.
In addition, they also have the PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES license and their mainstays SPY GEAR & TECH DECK licenses that continue to do boffo business among the Lil' Junkies set. The girls from SPINMASTER did an epic demonstration of opening their new HATCHIMALS COLLEGGTIBLES (get it) and I personally got to hatch one myself! And I have to say that I do not think this toy phenomenon is going anywhere anytime soon as HATCHIMALS 2.0 is going to really have the kids asking you to take them to the toy store every other day. They went all out and even now have a collectors checklist for kids (and adults) to keep track of their collections. Leaving the booth I felt a cavity coming because it was all just so damn sweet.